Thursday Thinking - Kindle Matchbook

For your consideration today, I submit a no-brainer idea that Amazon is finally going to do. It's good news and think it's going to be a very big deal. I'm surprised it took them so long!

In October, Amazon will launch a new program called Kindle Matchbook through which customers will be able to buy cheap e-copies of books they’ve already bought in hardcover or paperback. YAY!

The most expensive titles will sell for $2.99; the rest will be $1.99, 99 cents or, in some cases, free. HarperCollins is reported to be the only large publisher on board at the launch of the program, but I'll bet other publishers will be joining the party soon once they see HarperCollins making gobs of money.

One question: What about the titles for which I've already purchased both the paper AND Kindle editions at full-price? Hey Amazon, could I get some Kindle Matchbook points for something else? Maybe some Amazon bucks for an ebook bargain bin?

You know, I recently decided to sell my Kindle Fire or give it away (the Kindle app for my smart phone and computer were good enough for me). But with Kindle Matchbook, I guess I'll hold on to it. Over the last year or so, I came to the realization that there is simply no way I'm ever going to give up paper books. However, being able to have both the paper and digital versions of the same books is a game-changer for me.

Read more about the new Kindle Matchbook program HERE.